Working with the Economist, I was tasked with creating an animation for a sponsored that called for greater funding into the treatment and research of Tuberculosis. After receiving the script, I produced storyboards and style frames before developing an animation that was to sit beside other pieces of branded content.
SMRS had a pitch, they needed an animation to go with the pitch that demonstrated how they could take Adidas Groups internal marketing and brand further. This explosion represents the aspects of Adidas groups spirit; Passion, Diversity and Integrity.
With a typically tight deadline, I given creative control over a project that initially had a really rough brief and a far too many words of copy. Working with an illustrator and copy writer at Billington Cartmel (now HeyHuman) we managed to conjure this animation for Unilever in little under 2 days.