The campaign features the product itself with 3D animations appearing in and around The Macallan 1824 limited release decanter.

The unique point of sale displays can be seen at point of sale locations in Amsterdam Schiphol Airport and at The Macallan distillery in Speyside, Scotland.”

Work involved animation and modelling in 3ds Max, compositing and effects within After Effects.

The Macallan In-Store ‘Holographic’ Campaign from INITION on Vimeo.