This Coca Cola Enterprise brief was heavy on the Particular effects and kinetic camera, leading to an animation that conveyed all the touchpoints with the energy and vibrancy that best suited the brand.
SMRS had a pitch, they needed an animation to go with the pitch that demonstrated how they could take Adidas Groups internal marketing and brand further. This explosion represents the aspects of Adidas groups spirit; Passion, Diversity and Integrity.
Working on site at the Economists Canary Wharf office, I was provided with a relatively open brief. Initially we worked on creating and then refining the script, once the narrative was in place, I created digital storyboards to approve with the client before going ahead with the animation. The Economist – Europe's energy future from […]